The last few years have been rough for Microsoft, especially in the game console department. It took them a while to figure this out, but your core audience responds better when they aren’t completely ignored in favor of soccer moms and octogenarians. It might not have been the best strategy to throw that loyal audience under the bus for a new breed of consumer who will purchase one game for themselves and then leave. It might have been erroneous to announce plans to tether every purchase to one machine, even for discs, and then have to frantically reverse direction after the response was so incendiary. It also might have been a bad idea to set the price of your new console $100 above your main competitor just so you can shove in a decapitated Johnny 5 head that doesn’t apply to any game they’re interested in, can’t be turned off, and watches them in their sleep.