“Gears of War 3” Soars Past Three Million in First Week Sales and Propels Franchise Beyond $1 Billion
The most anticipated video game of the year arrived last week with the worldwide launch of “Gears of War 3.” Following more than 22,000 midnight madness launch events, Microsoft and Epic Games today announced that the Xbox 360 exclusive sold more than three million copies worldwide in its first week since release, cementing “Gears 3” as the biggest game of 2011 and catapulting the franchise beyond one billion dollars in lifetime sales.