CBS All Access Is Changing Its Name
After spending some time apart, CBS/Paramount and Viacom got remarried in a lavish ceremony last year. Now there’s a new/old boss in charge….and what does every entertainment conglomerate want these days, more than anything? Their own successful streaming service, of course. Only one problem: CBS sort of already has that, in the form of CBS All Access. How is that a problem? Because it’s not big ENOUGH to speak in the same breath as Netflix, Hulu or Disney+. Viacom is following the latter example and giving the service a rebrand under the wholly original name of….Paramount+. As many have already pointed out, despite being one of the biggest movie studios in the world, the Paramount label doesn’t carry the same heft these days that a name like Disney does, so when people see Paramount+, it will be unclear what they’re getting, aside from Star Trek. That’s probably why Paramount wants you to know they’re working on five new shows, announced today. Unfortunately none of them will hold much appeal to