MoviePass Is Back Again, Somehow
Anyone remember an exciting product called MoviePass that was introduced late last decade? It promised to let subscribers see as many movies in theaters as they wanted as long as they paid a flat fee per month. This fee was $9.99, the cost of one movie (on matinee hours), which felt too good to be true. Turned out it was. MoviePass set the bar too low and couldn’t maintain profitability at $9.99, forcing them to raise the price, angering consumers — and then 2020 happened and no one went to theaters at all. The whole operation filed for bankruptcy that year, and faded into the fog. Until today! Now that the theater business is somewhat healthy again, the powers that be have decided to give MoviePass another go. This time, they’ve come up with a pricing scheme that is less likely to cause their collapse in a year. The subscription has been broken up into four tiers, and yes, there’s a $9.99 option, but it’s the lowest one. This go-round
