MARVEL Adds “Star Wars” and Dark Horse’s Future: Part 2
A sequel to this post. Marvel Comics rarely takes on licensed products because their original characters are so lucrative. The most prominent title they had was based on the Halo videogame franchise. However, ironically enough, Marvel’s license to Halo has evidently expired as Dark Horse has begun releasing new Halo titles starting over the last few months. Marvel also took on the license to various Disney characters when BOOM! studios lost the rights to them. There is both reason for optimism and reasons for pessimism, all of which are understandable. Star Wars was the most significant title in Dark Horse’s stable, and without it Dark Horse, even with their addition of the Halo franchise and also the Doctor Who franchise, is going to take a major blow, which I will cover later in the third post on this subject. Where Marvel makes their money from is from their own original properties, whether in comic, video game, or theatrical format. That’s the primary reason why Marvel hasn’t taken on many licensed properties through the