gamebear

In 2017, Chinese mobile developer GameBear first published Nova Empire: Space Commander on Android. You are cast as the commander of a space fleet, battling other players online for dominion of the galaxy while waiting in line at the supermarket or bank. A version for iOS was introduced the following year, and since then, the space strategy title has earned the equivalent of nearly 25 million US dollars. But a game can always use more active users, and so GameBear has entered a new partnership with games publisher Tilting Point, who specializes in UA strategies. UA is a term you don’t hear often outside of the mobile development industry, but it’s short for “User Acquisition” and it refers to the act of enticing more people to try your game through special offers and campaigns. Tilting Point’s main task will be to expand the userbase of Nova Empire: Space Commander in countries outside of China (the partnership covers all territories except GameBear’s home turf). “We love Nova Empire; it’s an incredibly