Mobile Games Taking Up More TV Ad Space
For quite a while, the signature audio cue that a video game ad was about to air was the ESRB rating tag and a gruff voice saying “RATED M FOR MATURE.” Recently, though, some of the larger cell phone game producers have seen their revenues run high enough that they can start cutting into that dance. A new report from iSpot.tv shows that four of the top five big spenders for TV game ads recently were from freemium-focused companies. King.com has been running advertising for their new puzzle offerings since last year. This year’s Super Bowl saw the introduction of Kate Upton in Evony-like Game of War spots (Kate is not in the actual game, nor is anyone who looks like her). Supercell’s Clash of Clans has been running ads since last March (that I don’t mind, since those ads have been entertaining at least). Maybe it’s just my skewed perspective as someone who’s been gaming for most of his life, and was gaming at a time when consoles were