E3 2017: Microsoft Won’t Make Money From The XBox One X
The XBox One X will be both the most powerful and the most ridiculously expensive console in the world. But despite that large price towering over everything else on the market, Microsoft won’t be making a dime off it. This is according to XBox boss Phil Spencer, who responded to a question from Business Infomer. The website asked if Microsoft would be making any kind of a profit on each XOX sold. Spencer’s one-word answer was “No.” “So, you’re taking a loss?” the reporter followed up with. “I didn’t answer it that way,” stated Spencer. The only interpretation we can take from this is that MS is breaking even. It is what you think — the old razors-and-blades strategy that the company has tried before. “I don’t want to get into all the numbers, but in aggregate you should think about the hardware part of the console business is not the money-making part of the business. The money-making part is in selling games.” But, ah, hold on there. The XBox