Eidos Montreal has announced that the Augment Your Pre-Order campaign for Deus Ex Mankind Divided, the latest installment in the Deus Ex franchise, has been cancelled. The campaign was jettisoned due to player feedback, who were not crazy on the campaign. The idea for the campaign was that players would decide what content they would receive for pre-ordering the game, rather than certain pre-order content being exclusive to certain regions or consoles. However, the campaign received a lot of negative feedback, so Eidos has simply opted to drop the campaign entirely.