Apple Blames Brexit For App Store Price Increase
Apple had confirmed that the App Store is set to see a price increase of 25% in the United Kingdom. The change to pricing, which will come into effect within the next few days, has been blamed on Brexit – the process by which the UK will be leaving the European Union. The referendum led to a fall in the value of the currency used in the country, effectively meaning that Apple and developers were making less money on any transaction. The change in price will address this issue, increasing the cost of a 79p app to 99p or a game like Super Mario Run to £9.99 from £7.99. However, developers can choose to set their prices lower so that there will be no actual increase. “When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store,” said the company in an email sent to websites. It is not the first time the company has upped the price of products. In 2016, Apple confirmed