There have been changes over the years, but the market arc of a video game console is usually to release it at a high price, then gradually reduce that price to keep the fire of demand stoked, then finally to sell it cheaply as a “beginner’s alternative” when it’s replaced by something more advanced. This hasn’t been the case with EVERY console, mind you (the Wii U never dropped in price throughout its lifetime….sheer madness), but that’s generally how it works.
But in this new, supply-chain-snarled, inflation-choked world, where the goal of most businesses now is to see how mad they can make you and still retain you as a customer, all the rules are being thrown out the window. Sony announced today they’re RAISING the price of a Playstation 5, not lowering it, in most countries. The exception is America, thankfully, but for how long?
Were PS5s easier to come by, Sony probably wouldn’t be able to get away with this — the used market would saturate demand and make people unwilling to buy new. But it’s still hard to get one and some desperate consumers would probably pay even more than this, as most scalpers know. In most places the price of any PS5 model has risen by the equivalent of 50 dollars. Here’s how it charts out:
PS5 with Ultra HD Blu-ray disc drive – €549.99, up from €499.99
PS5 Digital Edition – €449.99, up from €399.99
PS5 with Ultra HD Blu-ray disc drive – £479.99, up from £449.99
PS5 Digital Edition – £389.99, up from £359.99
PS5 with Ultra HD Blu-ray disc drive – ¥54,980 yen, up from ¥49,980
PS5 Digital Edition – ¥44,980 yen, up from ¥39,980
PS5 with Ultra HD Blu-ray disc drive – ¥4,299 yuan, up from ¥3,899 yuan
PS5 Digital Edition – ¥3,499 yuan, up from ¥3,099 yuan
PS5 with Ultra HD Blu-ray disc drive – AUD $799.95, up from AUD $749.95
PS5 Digital Edition – AUD $649.95, up from AUD $599.95
PS5 with Ultra HD Blu-ray disc drive – MXN $14,999, up from MXN $13,999
PS5 Digital Edition – MXN $12,499, up from MXN $11,499
PS5 with Ultra HD Blu-ray disc drive – CAD $649.99, up from $629 CAD
PS5 Digital Edition – CAD $519.99, up from $499 CAD
Microsoft, a much larger corporation that can eat the rising cost of materials, responded by confirming there are no plans to raise the price of the XBox Series X or S anywhere. No statement from Nintendo yet but….don’t even think about it, Mario. You have enough coins.