Nintendo is claiming ad revenue from user-created Youtube videos which features the company’s games.
Nintendo is filling claims against Youtube videos and channels which feature Nintendo games and the revenue from these videos and channels would not go to the video creator but to Nintendo. This has drawn the ire of Youtuber Zack Scott who took toFacebook and criticized Nintendo’s policy.
“…filing claims against LPers is backwards. Video games aren’t like movies or TV. Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don’t need to see it again. When I see a game that someone else is playing, I want to play that game for myself! Sure, there may be some people who watch games rather than play them, but are those people even gamers?”
In response to their new policy, Nintendo issued a statement to GameFront.
“As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”
While Nintendo’s action is in accordance with Youtube’s policy guidelines which states that “just because you purchase something, it doesn’t mean that you have the right to upload it”, it sets an uncomfortable example for Youtubers who makes a living off Let’s Play videos. These Let’s Players are now unlikely to feature Nintendo content and should other developers or publishers follow suit, it could result in severe consequences for the industry.