When a new Ghostbusters movie was announced for this year, the one question a lot of fans had was if Ecto-Cooler could possibly be produced again as a byproduct. Only a rumor until today, when the Coca-Cola Company confirmed the product’s return to store shelves.
Ecto-Cooler is one of the most successful food-related tie-ins to a studio IP that’s ever been created. It remained in production long after the cartoon series it was meant to capitalize on left the air, remaining a Hi-C product until 2001. A lot of 80’s and early 90’s children drank Ecto-Cooler daily in school cafeterias. Only the Flintstones, with their vitamins and cereal still in production for kids who barely know what a Flintstone is, can claim a longer longevity.
It’ll be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. “We’re really excited about these cans,” said Shannon Richmond, brand director at Coke. “When we decided to re-launch Hi-C Ecto Cooler, we wanted to do more than bring back the nostalgic juice boxes everyone knows… we wanted to offer something new and fun to reward fans who passionately lobbied us to bring back their beloved brand.” She means the cans use a special thermal ink that turns slime-green whenever they’re cold.
Hi-C Ecto-Cooler will start appearing on store shelves May 30. Even if the movie it’s promoting stinks and bombs, we’ll still have lots of Ecto-Cooler to guzzle, one more time.