I really don't get whole "what can they do after 20/30 seasons?' thing
How about they actually TRY TO DO SOMETHING for a change?
They've tried it with Gaim and it worked pretty good.
As lazy put it:
While I understand people would like to see the underlying basic format go, I can't blame Toei for not wanting to do that, given that most of their recent efforts to try something considerably different have ended poorly (Go-Busters was a commercial and ratings flop; Gaim didn't sell as well as expected)
There are billions of yen riding on the success of these shows. Nobody wants to be the one who drops the ball and lands a long-running franchise in danger.
Most of the creative team members working on these shows were around in the 90s when Metal Hero slowly crashed and burned by creating a number of series that were apparently very well liked by the grown-up Japanese toku fans but got neither good ratings or good toy sales, even after they changed course and tried to get those back. They were around when there was an axe hovering over Sentai, with each series seeming like it would be the last and toy sales just about kept it alive. And they were around when Hibiki tried to be a little different, only for the staff members who cared less about toy sales to be fired mid-series. They learned the hard way what keeps these shows going.
Yeah, Gaim was a little different while still dealing with the commercial requirements, and Rider didn't suffer for it. But the series wasn't more successful either. So there's no incentive for Toei to encourage more of it.
While the birth rate is way lower then it was a decade ago, do you also think low ratings can also be because of lack of interest with Sentai and Kamen Rider these days? Maybe most people don't find the newer shows all that interesting and choose not to bother with it.
Neon Genesis Evangeleon director Hideaki Anno is a big toku fan. He's signed up to direct Toho's next Godzilla film. Before that was announced he had created a tokusatsu exhibition in Japan. I recall reading a translated interview with him online (which of course I can't find again now that I need it :redface2
where he mentioned that he thought that Japanese audiences, especially those in their teens and twenties, seemed to regard tokusatsu as this weird, old fashioned kind of thing and no longer part of mainstream cinema/TV. It may just be that toku is a niche genre now.
I really don't like this line. PreCure does have several elements in common with Sentai especially but it is an anime, it belongs to a separate genre (magical girls) and it has different focus and priorities
If you look at Bandai toy fair stalls, they often promote PreCure as a trio along with Sentai and Rider. I've heard it descibed before as the "unofficial third member of Super Hero Time". I think it's probably safe to say that from a commercial point of view it's intended to be the girl-focused equivilant. Heck, the current series is using a rather familiar key gimmick :sweat: And there's something of a historical connection too. Most modern day magical girl shows, including the PreCure franchise, walk in the shadow of Sailor Moon, whose creator has admitted to being a massive Sentai fan and taking a lot from it.
You're saying that Kamen Rider should stop being repetitive and... repeat a different thing it's already done? I think I sort of get what you're saying, but not completely.
A lot of the basic Rider format came from Toei wanting their own version of Ultraman. Ishinomori was not shy about re-using ideas from one show to another. The entire genre is, and always has been, based on repetition really.
I'm actually wondering... what's keeping Toei from chasing after advertisers? Is there nothing to be milked from the commercial breaks? Is there a lack of kid-oriented products corporations want to see marketed in the SHT time slot? Is it simply because the slot is not raking up any money-worthy ratings? (paradoxically, if they do chase after advertisers, raking up ratings would be a new top priority unless the explanation is that viewer apathy is uncontrollable).
It's not Toei's job to organise the commercial breaks. That's the TV station's job. I know TV Nihon tend to throw an extra video file in their torrents showing some of the commercials that air during the breaks. A lot of them tend to be for Bandai toys, McDonalds happy meals, and so on. Funnily enough, the same type of companies that tend to be listed during the sponsor logos after the opening credits. :sweat: