Nokia has unveiled a new handset with a 41 megapixel sensor which it claims can record "details never thought possible from a smartphone".
It says consumers will be able to zoom in and reframe their photos without worrying about the image quality suffering.
Analysts who have tested the device said that it was "without doubt" the best smartphone camera on the market.
But they added that was not a guarantee that it would be a bestseller.
41 Megapixel camera? That sounds very impressive, especially compared to it's rival smartphones which usually have 8 MP cameras. But I don't really get it, besides large images, on smaller images can a human eye distinct what's 20 MP image and what's 41 MP image? Would love to see it...