This one was released in June 2005, & is of a slightly lesser quality than the DX version.That looks like it's just a different packaging that doesn't look half as cool as the other one. The One one is also DX just a different version. I'm guessing Bandai released several different box types with different card decks in them. Notice how this one here features Ryuki, Knight, and Zolda, while mine features Ryuki, Knight, and Ouja.
The first thing you'll notice is the DX is chrome, when this one is a more dull silver. Neither is the 13 Riders set, that I own, which is a much darker toned gray.
Better explanations in a veryyyy old topic of mine concerning the same subject.