In 2019 Amazon Prime launched a subsection of their subscription streaming service that would offer free ad-supported content. They called this Freedive, but after viewers failed to dive into it, they quickly renamed it with a recognizable brand. Only problem was, their idea of a recognizable brand was the Internet Movie Database, so the service became IMDB TV. If naming a free streaming channel after an encyclopedia for obscure trivia doesn’t make sense to you, you’ll never be as rich as Bezos.
IMDB TV has a better lineup of content than it did when it first took on that name, but most people still aren’t aware that it exists, and we put the blame squarely on that awful name (that, and the fact that to even find the thing, you have to boot up Prime Video first and then do some hunting, because it’s very hidden). Today Amazon finally admitted its shortcomings and announced yet another rebrand.
This time... 
