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The man who made the big decision to transform Nintendo from a card making company into what would eventually become arguably the single most iconic name in video games has died of pneumonia at age 85.
Thanks for everything, Mr. Yamauchi.
Rob Crossley, associate editor of Computer and Video Games magazine, told the BBC: "You cannot overestimate the influence the man had on the games industry."
"He spearheaded Nintendo as they moved into the arcade business, with hits such as Donkey Kong.
"This man was the president of Nintendo during the NES, the SNES, the N64 and the Gamecube - the first two were transformative pieces of electronic entertainment."
Thanks for everything, Mr. Yamauchi.