CN's gender lines.

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So, Paul Dini had a podcast interview where he discusses CN's demographic marketing strategy. It's one of the most maddening and depressing things I've ever heard.

DINI: "They're all for boys 'we do not want the girls', I mean, I've heard executives say this, you know, not [where I am] but at other places, saying like, 'We do not want girls watching this show."
SMITH: "WHY? That's 51% of the population."
DINI: "They. Do. Not. Buy. Toys. The girls buy different toys. The girls may watch the show--"
SMITH: "So you can sell them T-shirts if they don't--A: I disagree, I think girls buy toys as well, I mean not as many as f***ing boys do, but, B: sell them something else, man! Don't be lazy and be like, 'well I can't sell a girl a toy.' Sell 'em a T-shirt, man, sell them f***ing umbrella with the f***ing character on it, something like that. But if it's not a toy, there's something else you could sell 'em! Like, just because you can't figure out your job, don't kill chances of, like, something that's gonna reach an audi--that's just so self-defeating, when people go, like? these are the same f***ers who go, like, 'Oh, girls don't read comics, girls aren't into comics.' It's all self-fulfilling prophecies. They just make it that way, by going like, 'I can't sell 'em a toy, what's the point?'
DINI: "That's the thing, you know I hate being Mr. Sour Grapes here, but I'll just lay it on the line: that's the thing that got us cancelled on Tower Prep, honest-to-God was, like, 'we need boys, but we need girls right there, right one step behind the boys'--this is the network talking--'one step behind the boys, not as smart as the boys, not as interesting as the boys, but right there.' And then we began writing stories that got into the two girls' back stories, and they were really interesting. And suddenly we had families and girls watching, and girls really became a big part of our audience, in sort of like they picked up that Harry Potter type of serialized way, which is what The Batman and [indistinct]'s really gonna kill. But, the Cartoon Network was saying, 'F***, no, we want the boys' action, it's boys' action, this goofy boy humor we've gotta get that in there. And we can't--'and I'd say, but look at the numbers, we've got parents watching, with the families, and then when you break it down--'Yeah, but the--so many--we've got too many girls. We need more boys.'"
SMITH: "That's heart-breaking."
DINI: "And then that's why they cancelled us, and they put on a show called Level Up, which is, you know, goofy nerds fighting CG monsters. It's like, 'We don't want the girls because the girls won't buy toys.' We had a whole-- we had a whole, a merchandise line for Tower Prep that they s***canned before it ever got off the launching pad, because it's like, 'Boys, boys, boys. Boys buy the little spinny tops, they but the action figures, girls buy princesses, we're not selling princesses.'"


New Member
that is kind of depressing but I see what they mean, CN has had little to no girl centered shows on their channel like barbie movies and like that. They had winx club and sailor moon for awhile but I'm sure that drew more boys than girls.


Who in CN said that? Who makes the decision to cancel gender-egalitarian shows and fire people who would advocate gender equality? There ought to be actual individuals who would take responsibility for that and face consequences other than some ambiguous loss of potential profits and a general climate of appalling prejudice.

Besides, you'll never know what boys would really like any more, whether that's with partial irony or reclaiming something as masculine. Just ask the bronies!


I agree with Smith. Even if girls don't buy action figures as much as guys do, they tend to buy more of other merchandises such as t-shirts, umbrellas, lunch boxes, watches & backpacks etc.

They are losing themselves a huge market by confining themselves to such a narrow mindset and discriminatory mindset. There's only so much money they can milk out from the parents of boys. :/

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