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That said, I'm not sure writing it off as a flop makes any sense? It didn't get canceled like Nexus, in fact Moebius headlined several movies and got something like three sequel/spinoff DTV series. Tsuburaya wouldn't make all that if someone wasn't buying it.
I'm not writting it off as a flop, I just don't think that there are signs that it was a big success worth ripping off either.
Don't forget that Decade itself also started some months after Ganbaride, Bandai's big Rider crossover game was launched. It's not unbelievable for even Bandai itself to be pushing for some kind of crossover series to tie in with their product.
It's known that Toei wanted to do a short series to shift Rider's start time relative to Sentai, so shows would no longer begin and end in lockstep. Decade just happened to be that show. Maybe Toei was more willing to do something crazy with a shorter show and try out the crossover gimmick, or maybe Decade was going to be a big crossover regardless of what its episode count was going to be. We really have no way of knowing. That said, I doubt Toei would've done any sort of crossover revival if Tsuburaya hadn't gotten one on the air first.
Do you remember that old interview with W's producer? Didn't it basically confirm that W actually start production on some level before Decade? When Toei created Decade as a series, it was exactly to fill in that less than a year spot, it didn't "just happen" to be the show that aired when Toei decided to do it.
All the other gimmicks are just there to pad the films and, occasionally, provide extra fanservice. You're mainly pointing out the more fan-oriented fanservice in the various movies, where you have to know more about the characters/franchise to appreciate it.
I don't think that's necessarily the case though. Yes, I mixed mainstream and fan-only features there, but every movie still has at least one big mainstream hook, in addition to the ones more focused on fans.
Decade becoming evil and W's debut might appeal only to fans, true, but bringing back Shocker and using them to headline All Riders vs Dai-Shocker's promotional campaign was something that even the Japanese mainstream would take notice, considering how Shocker still seems to be remembered in general (like how evil organization parodies often seen to be generic Shocker knock-offs) - now, I don't disagree that it'd have been less effective without the "All Riders" idea, but I'm not denying that he uses the crossover gimmick, I'm just saying that it's not the only gimmick in these movies.
The same goes to the whole "Decade's finale" bit both here and in Movie Wars 2010. Even if it'd only matter to viewers of the show, we're still talking about millions. For Let's Go Kamen Riders, yet again, everyone would instantly get the appeal of "Rider 1 and 2 are evil? Shocker conquered the world?". And, yet again, in Super Hero Taisen, "Rider and Sentai destroying each other?".
I think that if the focus were just on the large group scenes like you claim, these movies wouldn't be very different from a 199 Heroes, only with less actor cameos, which, like you've said, felt just like a standard Sentai Vs movie in spite of the large group scenes, nor would they all so far center on variations of the whole "The Main hero is evil?!" idea. There's obvious more to them than just many suits appearing together. I agree that he's focusing on gimmicks, but I don't think the only relevant gimmicks are the group scenes.
I think Tsukada's approach could have some enduring appeal, since it's really about emphasizing certain timeless aspects of the genre. I don't see Shirakura's approach working once Japanese audiences cease to be dazzled by fights where hundreds of guys are battling at once, and I feel it's inevitable that's going to happen. Eventually any audience is going to get bored with a gimmick like that.
Shirakura's approach might get tiring, but for another reason. Almost every single one of Shirakura's extra gimmicks for the promotion of these movies seem to involve heroes turning evil. They're different takes on the concept, but all seem to come down to that. If he really can't think about anything else, audiences certainly will get tired of that alongside the group scenes. However, I think that if he can still introduce further "hooks" in later movies that even people who aren't exactly "fans" of the franchise can get, they'll continue to perform well.
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