Penny Auctions I believe works differently than eBay auctions. $1 in Penny Auctions does not equate to $1 real world money, it's more like $1 per Penny I think. So people technically spend more than $1 in real world money to make the value of $1 in Penny Auctions. Every bid of one Penny adds a few seconds to the timer. And once it hits the deadline (which usually takes hours since most people go berserk and bid higher, causing the timer to extend), the last person who bid won. So it's technically a game of luck or if you're willing to spend thousands to have a lot of Penny Auction Pennies.