Nintendo’s partnership with DeNA has surprised many, and intrigued many more. Already people are speculating about what kind of Nintendo games we can expect on mobile platforms. The other big question is, how much will these games make once they’re out in the public?
The potential is there, as mobile games have been known to make people very wealthy. But goal should DeNA and Nintendo set for their upcoming mobile titles? For DeNA, they’re setting a goal that might seem rather high to some: 25 million dollars per month.
Now in case you’re thinking this is a random number, it’s honestly not:
“We haven’t talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month, and we want to surpass that,” DeNA Chief Executive Isao Moriyasu told Reuters
So right there we have a baseline to judge these games to go off of. In perspective, give the context, it’s not an unreasonable goal to start out with. Nintendo characters should have the name recognition to bring in big sales. True, some are more recognizable than others, but I think that’s the point here. To make mobile games both with their known and unknown characters to help boost their recognition, and possibly get people to try out other titles. DeNA seems to have the same line of thinking:
“We want to create games that will be played by hundreds of millions of people,” Moriyasu said. “We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.”
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