DC Rebirth Has Sold Over 12 Million Copies So Far
What may have started out as the biggest gamble since the New 52, DC Rebirth has not only wowed the critics, but apparently sold bundles for the fans too! As DC Comics is reporting that eleven published issues have topped 200,000 sales, more than 60 issues exceeded 100,000 and 21 titles going back to print multiple times. This added to their total domination of July sales, and likely August, leads to DC Rebirth being a massive hit.
“This is the biggest story in comics publishing right now — fan and retailer demand for these books is at an all-time high,” said John Cunningham, DC’s Senior Vice President of Sales and Trade Marketing, in a press release. “This summer we’ve sold more issues over 100,000 units than we did in all of 2015.”
In fact, sales of Rebirth have actually gone far beyond what New 52 did during its relaunch, which is saying something.
“The overall response — from retailers, the creative community and, most importantly, the fans — has been nothing short of incredible,” said Diane Nelson, President of DC Entertainment and Warner Bros. Consumer Products. “We listened to what the retail and fan communities thought was missing from our books and took the necessary steps to produce stories that have re-energized comics.”