One might question why it wasn’t there from the beginning, but Crunchyroll has announced that its Anime Awards will be held in Japan for the first time next year.
The Anime Awards was founded six years ago to “celebrate fan-favorite anime series, characters, and creators across streaming, film and music.” Our first thought was these shows would probably be heavily biased in favor of shows carried by Crunchyroll, de-legitimizing them. But then we realized — Crunchyroll owns everything, so it’s moot.
But THEN we read a little further and learned the Crunchyroll Anime Awards are chosen by fan votes. Last year a record 16.9 million votes were cast for nominees representing nearly 40 anime studios, some of which had distribution rights that weren’t locked up under Crunchyroll-hime’s loving armpit (yet). So with the masses deciding, it’s probably not a tool for corporate advertising even if it’s paid for by one. Now we just have to hope the winners aren’t decided by whichever meme is most popular.
“There is no better place to celebrate the Anime Awards than the birthplace of anime itself,” said Rahul Purini, President of Crunchyroll. “Anime is a rich storytelling medium, capturing the hearts and minds of fans all over the world. We can’t wait to showcase how much love the global anime fanbase has for the studios, creators, and our trusted partners behind anime.”
The 7th annual Crunchyroll Anime Awards do not have a specific date set yet, but nominees and voting will open early next year.