October 21 is a special day and is getting a lot of attention because it’s the day Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd) traveled to the future of Hill Valley in 2015 in Back to the Future Part II. There has been a full-on media blitz for Back to the Future Day, with corporations trying to promote products that were depicted in the film. Pepsi already started a Pepsi Perfect online promotion. However, one of the most famous inventions from the hit movie franchise was probably the Nike shoes with the self-tying, power laces. Fans have wanted to see these shoes become a reality for years. Several years ago, some replica shoes were made, with the proceeds going to charity, but they did not have the power laces.
It seems for quite some time, Nike has promised that the Nike Mags with power laces would become a reality in 2015, the year in which the future segment of the film was set in. However, it seems like we are on the cusp of the actual self-tying power laces actually happening by spring 2016. What’s more? Back to the Future star and actor Michael J. Fox has already received a pair of the famous Nike Mags with power laces that actually work. Nike will be producing more to aid The Michael J. Fox foundation, which is dedicated to finding a cure for Parkinson’s Disease.
One of the company’s most iconic designers, Tinker Hatfield, sent Michael J. Fox the “Nike Mag”, the famous pair of Nikes — with power laces — Fox wore during “Back to the Future 2”, and said the company is planning on producing more to aid Fox’s foundation, which is dedicated to finding a cure for Parkinson’s disease. FOX Sports reports that more sneakers are expected to be released later in 2016. Fox was gifted what is said to the first living pair, per Nike designer Tinker Hatfield, who stated to Fox, “As the first, most celebrated wearer of the Nike Mag we wanted you to be the first to receive a living pair.” Fox posted his letter from Hatfield on Twitter, which you can check out below, along with a video clip of Fox trying on the shoes and testing the power laces technology.
— Michael J. Fox (@realmikefox) October 21, 2015
— michaeljfox.org (@MichaelJFoxOrg) October 21, 2015
However, there is some bad news to this announcement. The 2015 Nike Mag will only be a limited edition release. What’s the other catch? The shoes will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. So it seems these are not a product meant for the general public to own, unless you can pony up the dough to bid on them for the auction. Per a statement by Nike, the specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.
That being said, there is the hope that with this only being the first real iteration of the power lace tech, that future iterations could come along later and become more widespread. Per Nike Inc. President and CEO Mark Parker, “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”