Avengers: Age of Ultron Wins Box-Office Again But Drop Off Was Steep
Ok, stop me when this sounds familiar. The Avengers: Age of Ultron has won the box office…BUT…Yeah, I know, you think this is the same story as last week, and in a way it is, but there’s a new wrinkle to the tale that makes this just as compelling as last week. Allow me to explain.
The box office results (given to us by Rentrak) show that once again Age of Ultron is on top with $77.2 million dollars revenue for the weekend. So what’s the problem you ask? Well, this is a near 60% percent drop from it’s opening weekend (which was re-calculated at $191.3 million from an initial $187.7 million). That’s a pretty big drop; especially considering that the original Avengers broke box office records in its second week by getting $100.3 million, which was only a 50% drop.
Now again, this isn’t heartbreaking, as the movie is still making loads of profit for all involved, but it is a curious thing. Reviews for Age of Ultron have been mixed, and fan reaction has not been as positive as the original in some ways. For once, inflation can’t make this look any better. One has to wonder what this could mean if future movies have this kind of dropoff or mixed reviews. I’m not spelling doom or anything, but it is curious. With some big premieres coming out next week, I would be very surprised (given its rate of dropping) if Age of Ultron was on top next weekend.